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GfK Compact is an information service of the GfK Verein. It provides reports from the multi-faceted GfK pool on the latest research highlights.

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Annual Report GfK Verein 2016/2017

Here you find our current annual report.

GfK Verein Annual Report 2016_2017_ENG
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The GfK Verein

The GfK Verein is a market research think tank. Its remit as a not-for-profit organization is to create and pass on knowledge.

// Analyzing the temporal development of brand-related social media photos

A multitude of photos is posted each day on social media. These photos do not only reflect people’s social lives but also their touchpoints with brands, representing a rich source of knowledge for market research. Since most of the early software tools focus ...

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Press

Immigration Loses Relevancy for Germans

25. August 2017

Nuremberg, August 25, 2017 – “Immigration and Integration” remains the dominant topic on the list of concerns for Germans in 2017. Even so, compared with 2016, the topic has lost relevance ...

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2017

The “Global Perspectives Barometer 2017” shows that the Leaders of Tomorrow, part of the young top talent, live and expect a lifestyle of controlled transparency

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