GfK Compact is an information service of the GfK Verein. It provides reports from the multi-faceted GfK pool on the latest research highlights.

Go to GfK compact

Annual Report GfK Verein 2016/2017

Here you find our current annual report.

GfK Verein Annual Report 2016_2017_ENG
Download PDF

Members Area

Here our members find information to download.

The GfK Verein

The GfK Verein is a market research think tank. Its remit as a not-for-profit organization is to create and pass on knowledge.

// Analyzing the temporal development of brand-related social media photos

A multitude of photos is posted each day on social media. These photos do not only reflect people’s social lives but also their touchpoints with brands, representing a rich source of knowledge for market research. Since most of the early software tools focus ...

read more

Immigration Loses Relevancy for Germans

25. August 2017

Nuremberg, August 25, 2017 – “Immigration and Integration” remains the dominant topic on the list of concerns for Germans in 2017. Even so, compared with 2016, the topic has lost relevance ...

read more on press


The “Global Perspectives Barometer 2017” shows that the Leaders of Tomorrow, part of the young top talent, live and expect a lifestyle of controlled transparency

read more