The GfK Verein was founded for the purpose of advancing market research. Today it does this through its cooperation with scientific institutions, its support of the training and further education of market researchers, the publication of studies and the GfK annual conference.
Members may be companies and in special cases, private persons. For the membership at GfK Verein a formal application is necessary.
The annual membership fee is 500 € for companies and 150 € for private persons.
For an annual fee of € 500, member companies of the GfK Verein receive e.g. the following services:
The annual GfK basic statistics (this is available in volume form, or as CD-Rom). It includes the purchasing capacity codes specially calculated by GfK SE for all cities and rural districts in the Federal Republic of Germany. In addition, data on the construction of residential buildings, population, automobile holdings, industry, retail turnover, etc. are included. The price for non-members is € 1,000 before tax.
Twice a year the printed version of the Marketing journal GfK Marketing Intelligence Review (GfK MIR) which is designed as an authoritative periodical for marketing practitioners and further education institutes.
Free participation at the GfK annual conference (max. of 2 participants per membership; participation fee for non-members is € 200 before tax) and at the Lunch-Event "Orange Hour".
The GfK Verein publishes key studies and analyses on current topics of market research for their memebers. These are distributed three times a year. They convey solid scientific insights gained in the fields of research and are published exclusively for members (for non-members € 950 before tax).