The main task facing GfK's Fundamental Research department is to assess current trends of potential relevance to consumer research and marketing, or which will become relevant in the near future. The process involves pioneering statistical approaches, theoretical models
The GfK Marketing Intelligence Review (GfK MIR) is the Marketing magazine of GfK Verein directed at managers and market research professionals who are interested in new insight and methods of Marketing Research.
The Public Relations and Communications Department is the first place to go for questions about the GfK Verein. Our employees can provide information on things such as study results and the latest fundamental research news.
The Future and University Programs team examines the impact of trends like digitalization, reduced transaction costs and the transformation from consumer to a more active "prosumer" on the future of markets and market mechanisms.