Focustopic

Get started with electric cars

March 2017

What do Cameron Diaz, Jennifer Garner and Brad Pitt all have in common? Of course, they are all famous actors and have spent years in front of the camera. But what most people don’t know is that they have all owned an electric car at some point or still own one today. Many stars – not just those in Hollywood either – prefer this quieter...

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Links to GfK publications

01. March 2017

  Different publications, like press releases consumer surveys and evaluations of GfK can be found when you follow the links published on this page:   GfK Verein: Press releases of GfK Verein GfK SE: Press releases of GfK SE. Articles on GfK Insights Blog. Free of charge global studies.

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GfK Compact

GfK Compact is an information service of the GfK Verein.

Focustopics present survey and panel results from market and consumer research in selected short articles.

The Headline section gives you an overview of links which lead to the different pages, where consumer surveys and evaluations are published throughout GfK. 

In Blitzinterviews, we ask Verein members and experts for their opinion on different topics. 

Under the heading Outlinedata you will find many helpful links to sources of facts and figures relating to society and consumption, as well as our GfK Sectordata.

Editorial

Two-phase electric power is one of 700 discoveries made by Nikola Tesla, a Serbian genius, inventor, electrical engineer and physicist. According to the website Ingenieur-ID.de, his inventions laid the foundations of our modern industrial society. His life is both fascinating and tragic in equal parts (e.g. Geo magazine: “Nikola Tesla: Das betrogene Genie”) as he was far less clever when it came to financial matters and was always swindled out of the fruits of his labor by his contemporaries. And yet, a monument of sorts was created in his honor in 2003. Tesla became the namesake of a US company with the aim of manufacturing superior electric cars for a broad audience. In Germany too, things are on the move in the matter of electric mobility. Its promotion is a declared aim of industry and politics. You can read about how enthusiastic German drivers are already at present about electric cars in our latest Focustopic.

Claudia Gaspar, GfK Verein

Outlinedata

Population in Europe ...

... and more valuable statistic. Under the heading Outlinedata you will find helpful links to sources of facts and figures relating to society and consumption. In our GfK Sectordata you will find selected publications of GfK for downloading.

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Blitzinterview

Anja Buerke/ Consumer Confusion

November 2016

In this Blitzinterview, Dr. Anja Buerke talks about her book, in which she identifies the common influencing factors which overwhelm consumers when they intend to buy sustainable products.

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