Andreas Urs Sommer, a Swiss philosopher, wrote an article for the Neue Zürcher Zeitung entitled “Values are Negotiable,” in which he advocated self-aware value relativism. In it, he stressed that values are not a set of concrete rules, but something that can be altered time and again according to individual and social requirements. The change in the importance afforded to certain values helps us to understand which issues are of particular concern to German citizens. For years, security has been the leading value in the survey we conduct almost every year on the changing significance of values. However, recently, the importance of security has decreased slightly, while other values such as performance and competition have gained in popularity. Despite this, social values such as responsibility and trust still place highly among Germans. Read more about this in our latest FocusTopic.
Claudia Gaspar, GfK Verein