"We can only use knowledge if we understand it."

"“The aim of the GfK Verein is to generate and distribute knowledge. However, with its own Academy, endowment of a chair, as well as numerous publications, the Verein is also working hard to ensure that this knowledge is also understood"”, so Prof. Dr. Raimund Wildner, Managing Director of the GfK Verein .

Training and continuous professional development for consumer, market and researchers form part of the core tasks of the GfK Verein.

University Programs

Two of the mandates of GfK Verein are the cooperation with universities and the training in market research. To further these goals, the GfK Verein has launched an international University Cooperation Program.

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GfK Academy

The declared aim of the GfK Academy is to promote professional management training for executives wishing to expand their marketing knowledge in an international environment.

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GfK Library

The GfK Verein maintains a library which primarily houses books, magazines, newspapers and other publications relating to market research.

The library can be used by the employees of GfK SE and the GfK Verein.

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