Dr. Fabian Buder

Project Manager

Fabian joined GfK Verein in 2013. He brings a background in quantitative and qualitative social research, evaluation of state development programmes and more than 10 years practical experience in market research.

In his current role as a project manager in the Future and University Programs team he is focused on the future of market research, managerial decision-making in the digital age and how the "digital natives" want to communicate, cooperate and decide - and how they want to change the world, both in terms of society and business.

In addition to being responsible e. g. for the global survey project "Global Perspectives Barometer - Voices of the Leaders of Tomorrow" in cooperation with the St. Gallen Symposium, he teaches market research methodology at Friedrich-Alexander-University Erlangen-Nürnberg and Central University of Finance and Economics (CUFE), Beijing, China.


Selected publications: