Dr. Matthias Unfried

Senior Specialist Fundamental Research

The research of Dr. Matthias Unfried focuses on Behavioral Economics and the automatic detection of emotions. Before working at GfK Verein's fundamental research team he was a teaching and research assistant at the Chair of Econmic Theory at the University of Erlangen-Nuremberg. 

Recent projects:

  • Behavioral Economics
  • Detection of emotions from voice
  • Behavioral Science Labs

Short CV:

  • GfK Verein, Fundamental Research
  • PhD (Dr. rer. pol.) in Economics with focus on Microeconomics, applied Game Theory and Industrial Economics.
  • Research Assistant at the Chair of Economic Theory (Prof. Veronika Grimm), University of Erlangen-Nuremberg.
  • Diploma in Economics, Universität Erlangen-Nürnberg

Selected Publications:

  • Dieckmann, A., Unfried, M., Garbas J., Mortillaro, M. (2017), Automatic analysis of facial expressions in an advertising test with Chinese respondents, GfK Verein Working Paper Series, No. 5 / 2017.
  • Eyben, F., Unfried, M., Hagerer, G. & Schuller, B. (2017), Automatic Multi-lingual Arousal Detection from Voice Applied to Real Product Testing Applications. Proceedings 42nd IEEE International Conference on Acoustics, Speech, and Signal Processing (ICASSP), 5155-5159.
  • Dieckmann, A., Grimm, V., Unfried, M., Utikal, V., & Valmasoni,  L. (2016). On Trust in Honesty and Volunteering among Europeans: Cross-Country Evidence on Perceptions and Behavior. European Economic Review 90, 225-253.
  • Frank, R., Unfried, M., Schreder, R. & Dieckmann, A. (2016). Ethical textile consumption: Only a question of selflessness? Marketing Intelligence Review, 8(1), 52-58.
  • Unfried, M. & Iwanczok, M. (2016). Improving signal detection in software-based facial expression analysis. GfK Verein Working Paper Series, No. 1 / 2016.
  • Dieckmann, A. & Unfried, M. (2014). Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis. Marketing Intelligence Review, 6(1), 52-58.
  • Garbas, J. U., Ruf, T., Unfried, M., & Dieckmann, A. (2013). Towards Robust Real-time Valence Recognition from Facial Expressions for Market Research Applications. Affective Computing and Intelligent Interaction (ACII), 2013 Humaine Association Conference on, 570-575.
  • Leepa, C., & Unfried, M. (2013). Effects of a cut-off in feed-in tariffs on photovoltaic capacity: Evidence from Germany. Energy Policy, 56, 536-542.

Dr. Matthias Unfried