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GfK Verein welcomes the exceeding of the minimum acceptance threshold of the tender offer by KKR for the outstanding GfK SE shares

11. February 2017

GfK Verein welcomes that more shares than required by the minimum acceptance condition of the voluntary public tender offer of Acceleratio Capital N.V., a holding company controlled by funds advised by Kohlberg Kravis Roberts & Co. L.P. (together with affiliates, “KKR”), for GfK SE have been tendered. As announced today by Acceleratio Capital N.V., the acceptance of the offer was declared for more than 18.54 per cent of the outstanding GfK shares at the expiry of the acceptance period. The tender offer expired yesterday at 24.00 o’clock.

Subject to regulatory approval, GfK Verein and KKR would jointly hold more than 75 per cent of the shares in GfK SE and the shareholder agreement between GfK Verein and KKR will come into effect. This will allow GfK SE to continue to grow profitably and sustainably as an independent company. KKR will be a strong and reliable partner supporting GfK SE at a critical moment in its development in light of a challenging market environment. Through KKR’s international expertise and significant experience in the market research industry and digitalization, GfK’s opportunities in a changing market are increasing and the strategic realignment of the company will gain momentum.

“We look forward to working with KKR – subject to regulatory approval – to jointly support GfK SE in bringing its unchanged great potential to bear and help the company to continue to grow profitably,” said Prof. Hubert Weiler, President of GfK Verein.

GfK Verein will continue to actively assume its responsibility as a shareholder. GfK Verein will continue its role as a think-tank for market research and retain its research focus such as on the automated analysis of emotions for market research.

 About the GfK Verein

The GfK Verein is a non-profit organization founded in 1934 to promote market research. It is comprised of 550 companies and individuals. The purpose of the Verein is to develop innovative research methods in close cooperation with scientific institutions, to promote the training and continuing education of market researchers, to follow fundamental structures and developments for private consumption in society, the economy and politics, as well as to research their impact on consumers. The results of the studies will be made available to the members of the Verein free of charge. The GfK Verein is a shareholder in GfK SE. Additional information at www.gfk-verein.org.

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