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Publications

Publications

The GfK Verein supports the transfer of knowledge and informs about the latest developments and trends in the area of market research. with its publications GfK Compact and the Marketing journal GfK Marketing Intelligence Review (GfK MIR).

GfK Marketing Intelligence Review

The GfK Marketing Intelligence Review (GfK MIR) is an outstanding Marketing magazine directed at managers and market research professionals who are interested in new insight and methods of Marketing Research.

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GfK Compact

GfK Compact is an information service provided by the GfK Verein that features regular reports from GfK’s extensive market research findings.

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