Annual Reports

The aim of the GfK Verein is to generate and distribute knowledge.

Every year the GfK Verein carries out a wide range of activities relating to market research, new market research methods and fundamental market studies. In 2010 an annual report of these activities has been produced for the first time (which was available in German only).



The latest report for 2015 / 2016 is also available in English – see pdf-download on the right.