GfK Marketing Intelligence Review

Our journal

The GfK Marketing Intelligence Review (GfK MIR) is an outstanding Marketing magazine directed at managers and market research professionals who are interested in new insight and methods of Marketing Research.

GfK MIR presents scientific theory translated for practical use – delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence.

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Truly Accountable Marketing

Vol. 7 No. 1/ 2015

Marketing Accountability • Organic Revenue Growth • Marketing and Finance • Mindset Metrics • Synergies • Long-Term Imapct of Advertising • ROI of TV Advertising • Interview Unilever

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You can order a subscription for the print version of GfK MIR or a free trial issue.

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Your contact

Dr. Christine Kittinger-Rosanelli