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GfK Marketing Intelligence Review

Our journal

The GfK Marketing Intelligence Review (GfK MIR) is an outstanding Marketing magazine directed at managers and market research professionals who are interested in new insight and methods of Marketing Research.

GfK MIR presents scientific theory translated for practical use – delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence.

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Brand Risk Matters

Vol. 10 No. 1 / 2018

Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization • Socio−Economic Risks • Brand Dilution • At−Risk Brand Relationships • Brand Performance Volatility

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Subscription

You can order a subscription for the print version of GfK MIR or a free trial issue.

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Your contact

Dr. Christine Kittinger-Rosanelli