GfK Marketing Intelligence Review

Our journal

The GfK Marketing Intelligence Review (GfK MIR) is an outstanding Marketing magazine directed at managers and market research professionals who are interested in new insight and methods of Marketing Research.

GfK MIR presents scientific theory translated for practical use – delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence.

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Responsible Marketing

Vol. 8 No. 1 / 2016

Doing well by doing good • Challenging competition with CSR • CSR and the frontline context • Big Pharma and Shared Value • Branding raw material • Marketing of eco products

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You can order a subscription for the print version of GfK MIR or a free trial issue.

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Your contact

Dr. Christine Kittinger-Rosanelli