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GfK Marketing Intelligence Review

Our journal

The GfK Marketing Intelligence Review (GfK MIR) is an outstanding Marketing magazine directed at managers and market research professionals who are interested in new insight and methods of Marketing Research.

GfK MIR presents scientific theory translated for practical use – delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence.

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The Connected Consumer

Vol. 9 No. 2 / 2017

Augmented Consumers • Word−of−Mouth • Social TV • Product Seeding • Mobile Advertising • Social Network Analysis • Big Data • Brand Communication

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Subscription

You can order a subscription for the print version of GfK MIR or a free trial issue.

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Your contact

Dr. Christine Kittinger-Rosanelli