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GfK Marketing Intelligence Review

Our journal

The GfK Marketing Intelligence Review (GfK MIR) is an outstanding Marketing magazine directed at managers and market research professionals who are interested in new insight and methods of Marketing Research.

GfK MIR presents scientific theory translated for practical use – delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence.

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Digital Transformation

Vol. 9 No. 1 / 2017

Value in the Digital Era • Business Model Innovation • Platform Business • Innovation Blindness • Crowdfunding • The Future of Retailing • Smart Cities • Display Advertising

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Subscription

You can order a subscription for the print version of GfK MIR or a free trial issue.

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Your contact

Dr. Christine Kittinger-Rosanelli