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All Issues

Digital Transformation

Value in the Digital Era • Business Model Innovation • Platform Business • Innovation Blindness • Crowdfunding • The Future of Retailing • Smart Cities • Display Advertising

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Responsible Marketing

Doing well by doing good • Challenging competition with CSR • CSR and the frontline context • Big Pharma and Shared Value • Branding raw material • Marketing of eco products

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Truly Accountable Marketing

Marketing Accountability • Organic Revenue Growth • Marketing and Finance • Mindset Metrics • Synergies • Long-Term Imapct of Advertising • ROI of TV Advertising • Interview Unilever

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Emotions in Marketing

Stress • Feelings in Decisions • Divorcing Brands •
Passion Brands • Emotional Advertising •
BMW interview • EMO Scan

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Topics Vol. 5 No. 2 / 2013

Product reviews • User generated content and stock performance •
Viral products • Branded smartphone apps • Shopping patterns •
Customer churn • Key performance indicators

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Topics Vol. 5 No. 1 / 2013

Referral programs • C2C communication • Emotion and virality •
Disruption • Brand extension • Product design •
Sales force • Sales promotion

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