The GfK Verein carries out fundamental research and regularly conducts studies on the relevant consumer-related issues.

The Verein determines and assesses developments in the markets, as well as trends in consumer behavior, academia and society.
In addition, the GfK Verein seeks and maintains partnerships and exchanges with national and international research institutions and universities. It develops new market research tools and optimizes existing methods.

Research – At the Heart of What We Do

Contact us for further information: hello@gfk-verein.org 

Fundamental Research

The main task facing GfKs Fundamental Research department (GfK Grundlagenforschung) is to assess current trends within research and society of potential relevance to consumer research and marketing, or which will become relevant in the near future. The process involves pioneering statistical appr...

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Working Paper Series

The GfK Verein Working Paper Series supports early sharing of new market research knowledge. Working papers reflect work-in-progress and are published to enable the rapid evolution of market research knowledge...

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The GfK Verein conducts several studies and analyses on topics of market trends and consumer behavior.
Members get previews on the studies before they are published for the general public. 

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Overview Studies

Publications and studies by GfK Verein are created with great care. Nevertheless, we do not offer any warranty and liability with regard to the accuracy of the contents is therefore excluded.

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Close cooperation with academic institutions makes it possible to act quickly on new findings and trends. Consequently, the GfK Verein works with universities and institutions, thereby strengthening its research expertise. These partnerships are always closely linked with market research

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List of Publications


Here you can find our papers in a chronological order. You can also find some of these papers in the respective research sections. 



Harzig, P., Brehm, S., Lienhart, R., Kaiser, C., & Schallner, R. (2018). Multimodal Image Captioning for Marketing Analysi...

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