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Studies

The GfK Verein publishes key studies and analyses on current topics of market research in their membership newsletters. These are distributed twice and sometimes thrice a year. They convey solid scientific insights gained in the GfK fields of research and most of them are published exclusively for members – see also Membership/Services

Studies

Under One Roof - English Reiner Klingholz, Steffen Kröhnert, Vera Kreuter, Ruth Müller, Manuel Slupina, Ulrike Berger Further Studies Download PDFOnly for members
Mobile Communication in Europe 2014 - English Birgit Müller, Ronald Frank Further Studies Download PDFOnly for members
Asia’s Second Leap Forwards - English Ruth Müller, Theresa Damm, Reiner Klingholz Further Studies Download PDFOnly for members
GfK Consumption Trend Sensor 2014 - English Elke Nagel, Susanne Siegbert, Birgit Müller, Ronald Frank GfK Consumption Trend Sensor Download PDFOnly for members
Challenges 2014 - English Birgit Müller, Elke Nagel, Ronald Frank Challenges of Europe Download PDFOnly for members
Five Lions Poised to Leap? Download PDFOnly for members
Global Green Index 2013 - English Further Studies Download PDFOnly for members
Challenges of Europe 2013 - English Birgit Müller, Elke Nagel, Bettina Arneth, Ronald Frank Challenges of Europe Download PDFOnly for members
Planned car purchasing 2013 - English Ronald Frank Further Studies Download PDFOnly for members
Global Trust Report 2013 - English Birgit Müller, Rolf Bürkl, Ronald Frank Further Studies Download PDFOnly for members