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Studies

The GfK Verein publishes key studies and analyses on current topics of market research in their membership newsletters. These are distributed twice and sometimes thrice a year. They convey solid scientific insights gained in the GfK fields of research and most of them are published exclusively for members – see also Membership/Services

Studies

Global Perspectives Barometer - Voices of the Leaders of Tomorrow

For the “Global Perspectives Barometer: Voices of the Leaders of Tomorrow” study, up-and-coming talents from many countries are surveyed every year. The participants in the survey are generated from the worldwide network of the St. Gallen Symposium and personally invited to take part in the study.

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GfK Consumption Trend Sensor

The GfK Consumption Trend Sensor published by the GfK Verein delivers information on the development of values in the context of private consumption in eight European Union countries and Russia. The GfK Consumption Trend Sensor was developed in cooperation with the Institute of Economic and Socia...

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Kronberg Entrepreneurial Talks

Brands are in good hands at GfK: for more than five decades, the company has been regularly recording data on consumer expenditure for everyday goods. This market research is special because rather than recording opinions and feelings, it records the actual purchasing behavior of 30,000 household...

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Generation 50+

For some time now, economists and politicians have been increasingly concerned with demographic change, and specifically the aging of our society. Policiticans, because older citizens have become the most important group of voters, and economists, because the consumption expenditure of the over-5...

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Under One Roof - English Reiner Klingholz, Steffen Kröhnert, Vera Kreuter, Ruth Müller, Manuel Slupina, Ulrike Berger Further Studies Download PDFOnly for members
Mobile Communication in Europe 2014 - English Birgit Müller, Ronald Frank Further Studies Download PDFOnly for members
Asia’s Second Leap Forwards - English Ruth Müller, Theresa Damm, Reiner Klingholz Further Studies Download PDFOnly for members
GfK Consumption Trend Sensor 2014 - English Elke Nagel, Susanne Siegbert, Birgit Müller, Ronald Frank GfK Consumption Trend Sensor Download PDFOnly for members
Challenges 2014 - English Birgit Müller, Elke Nagel, Ronald Frank Challenges of Europe Download PDFOnly for members
Five Lions Poised to Leap? Download PDFOnly for members
Global Green Index 2013 - English Further Studies Download PDFOnly for members
Challenges of Europe 2013 - English Birgit Müller, Elke Nagel, Bettina Arneth, Ronald Frank Challenges of Europe Download PDFOnly for members
Planned car purchasing 2013 - English Ronald Frank Further Studies Download PDFOnly for members
Global Trust Report 2013 - English Birgit Müller, Rolf Bürkl, Ronald Frank Further Studies Download PDFOnly for members