IN BETWEEN PREMIUM AND LOW-COST: CONSUMPTION AND COMMUNICATIONS IN THE MIDDLE BRACKET MARKETS

CCN Nürnberg
July 09, 2010

PROGRAM

10:15

Peter Zühlsdorff
President of the GfK Association

Welcome

10:20

Prof. Dr. Gert G. Wagner
German Institute for Economic Research, Berlin

“The middle class in Germany – yesterday, today and tomorrow”

11:00

Dr. Wolfgang Adlwarth
Division Manager of Strategic Marketing, GfK Panel Services, Nuremberg

“Success in the middle bracket of fast moving consumers goods”

11:40

Coffee Break

12:00

Jürgen Boyny
Global Director of Consumer Electronics, GfK Retail and Technology, Nuremberg

“0 or 1 – is there a middle bracket in the digital world?”

12:40

Florian Haller
CEO of Serviceplan Agency Group, Munich

“Successful communications for mid-range brands”

13:20

Peter Zühlsdorff
President of the GfK Association

Closing address