Research – At the Heart of What We Do
The GfK Verein sees itself primarily as an organization to further the fundamental knowledge required to research markets worldwide.
The GfK Verein carries out fundamental research and regularly conducts studies on the relevant consumer-related issues.
The Verein determines and assesses developments in the markets, as well as trends in consumer behavior, academia and society.
In addition, the GfK Verein seeks and maintains partnerships and exchanges with national and international research institutions and universities. It develops new market research tools and optimizes existing methods.