MOBILE EXISTENCE, COMMUNICATION AND CONSUMPTION: EVERYTHING, EVERYWHERE AND AT ANY TIME ?
Nürnberg, Messezentrum NCC-OST
June 29, 2012
The average consumer in developed Western countries spends 80 minutes per day on the go. In ideal conditions, modern communication devices such as mobile phones, smartphones, netbooks and tablet PCs make it possible to be permanently contactable and carry out a range of activities like sending messages and planning meetings, looking at and taking photos and videos, listening to music, using social networks, maintaining friendships and even shopping online with just one device at any time in almost any location around the world.
This year’s GfK Conference focused on this topic drawing on the latest data and theoretical ideas.