CONSUMPTION IN 2020: PERSPECTIVES FOR MANUFACTURERS, RETAILERS AND CONSUMERS
Kongresszentrum CCN Nürnberg
June 26, 2009
No one can say exactly what the future holds, but it is possible to gain an idea of future behavioral patterns by taking into account current behavior and incipient developments. On the occasion of GfK’s 75th anniversary, experts at this year’s GfK conference examined the future of markets and consumption. The conference took place on June 26, 2009 and was attended by around 550 marketing experts from Germany and abroad.
What will our society look like in 2020? What will people’s consumption habits be in 10 to 15 years? What changes will occur? What adjustments will retailers need to make? Five speakers tackled these questions from a range of different standpoints.