Annual Report GfK Verein 2017/2018

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GfK Verein Annual Report 2017_2018
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The Nuremberg Institute for Market Decisions

Founder and Anchor Shareholder of GfK SE

The Nuremberg Institute for Market Decisions is a non-profit organization for the research of consumer and market decisions.


General Assembly: A New Name for the GfK Verein

18. December 2018

Nuremberg , December 18, 2018 – On Monday, December 10, 2018, the extraordinary meeting of the General Assembly of the GfK Verein took place in Nuremberg. The topic was the proposed name change with the aim of clearer positioning in external communication. With 84.05 % of the represented votes, it was decided that the GfK Verein would be named “Nürnberg Institut für Marktentscheidungen...

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Dr. Andreas Neus is appointed new Managing Director of the GfK Verein

15. October 2018

Dr. Andreas Neus (47) took over the management of the GfK Verein on October 1, 2018. He succeeds Prof. Dr. Raimund Wildner, who retired on September 30, 2018.

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// Analyzing the temporal development of brand-related social media photos

A multitude of photos is posted each day on social media. These photos do not only reflect people’s social lives but also their touchpoints with brands, representing a rich source of knowledge for market research. Since most of the early software tools focus ...

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Immigration Loses Relevancy for Germans

25. August 2017

Nuremberg, August 25, 2017 – “Immigration and Integration” remains the dominant topic on the list of concerns for Germans in 2017. Even so, compared with 2016, the topic has lost relevance ...

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