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Annual Report GfK Verein 2016/2017

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GfK Verein Annual Report 2016_2017_ENG
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Press

Dr. Andreas Neus is appointed new Managing Director of the GfK Verein

15. October 2018

Dr. Andreas Neus (47) took over the management of the GfK Verein on October 1, 2018. He succeeds Prof. Dr. Raimund Wildner, who retired on September 30, 2018.

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Press

Artificial Intelligence in Management

27. April 2018

The "Global Perspectives Barometer 2018 – Owning the Future of Work" shows that young top talents see positive effects through new technologies, such as automation and artificial intelligence Nuremberg / St. Gallen, April 27, 2018 - Young top talents are optimistic about their careers. They assume that new technologies will bring new industries and opportunities...

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// Analyzing the temporal development of brand-related social media photos

A multitude of photos is posted each day on social media. These photos do not only reflect people’s social lives but also their touchpoints with brands, representing a rich source of knowledge for market research. Since most of the early software tools focus ...

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Press

Immigration Loses Relevancy for Germans

25. August 2017

Nuremberg, August 25, 2017 – “Immigration and Integration” remains the dominant topic on the list of concerns for Germans in 2017. Even so, compared with 2016, the topic has lost relevance ...

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