About us

The Verein is a non-profit organization for the research of consumer and market decisions. At the interface between science and practice, the Verein examines how consumer and business decisions change in markets. The aim of ourvresearch is to understand how consumers decide, so marketing managers can make better market-decisions.
Our members include 520 companies and individuals.

The Verein is founder and anchor shareholder of GfK SE.


As a think tank for market research, the GfK Verein relies on the innovativeness and commitment of its team. Its employees are characterized by diverse qualifications and specialist knowledge.

Read more


Three committees steer the activities and strategy of the GfK Verein. The general assembly, the Executive Board and the Members’ Council.

Read more

Articles of Association

  Articles of Association I. General Provisions

§ 1 Purpose of Association

The purpose of the GfK Verein is to engage in domestic and international consumer, market and sales research of both a specific and general nature in all areas of business, and to analyze the results for academic and p... Read more



Membership - supporting our research

The Verein is a nonprofit organization for consumer and market decision research.
It examines how decisions of consumers and companies change in markets at the interface between science and practical application. The goal is to understa...

Read more

Financial Figures

The Figures for 2017



The single most important change compared to 2016, both for the balance sheet and the income statement of the GfK Verein, is that for the first time in many years, the GfK SE did not pay out a dividend in 2017. In 2016, this cash flow repre...

Read more

GfK Verein and GfK SE

With its 56.4 percent stake, the GfK Verein is GfK SE’s majority shareholder. As a responsible majority shareholder, the GfK Verein is committed to enhancing the value of the company in a sustainable fashion.

Read more


The GfK Verein has received numerous awards for its research work ...

Read more


The establishment of the GfK Verein marks the birth of market research in Germany.

Read more

Your contact