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Awards

The GfK Verein has received numerous awards for its research work:

1998: ESOMAR Best Methodological Paper

2007: Market Research Person of the Year (Prof. Dr. Raimund Wildner)

2008: German Market Research Innovation Prize for HILCA (a new conjoint method)

2012: German Market Research Innovation Prize for GfK EMO Scan (automatic software detection of emotions)

2013: ARF Great Mind Award 

2016: German Market Research Innovation Prize for PictureScan (generating insights from social media photos)

2017: German Market Research Innovation Prize for MarketBuilderVoice (tool built around GfK Verein's automatic detection of emotions in human voices)