GfK Verein and GfK SE

Alongside its work as a think tank, the GfK Verein focuses on its function as a majority shareholder of GfK SE. With its partner KKR, it has found an investor with international expertise and significant experience in the market research industry and digitalization. Moreover GfK Verein and KKR agreed among others on cornerstones of the equal partnership. With its 56.46 percent stake, the GfK Verein is GfK SE’s majority shareholder.