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Nuremberg Institute for Market Decisions (formerly GfK Verein) and GfK SE

Alongside its work as a think tank, the Nuremberg Institute for Market Decisions (formerly GfK Verein) focuses on its function as a majority shareholder of GfK SE. With its partner KKR, it has found an investor with international expertise and significant experience in the market research industry and digitalization. Moreover, the Nuremberg Institute for Market Decisions (formerly GfK Verein) and KKR agreed among others on cornerstones of the equal partnership. With its 56.46 percent stake, the Nuremberg Institute for Market Decisions is GfK SE’s majority shareholder.