Faces of the GfK Verein


Dr. Andreas Neus is the managing director and vice president of the GfK Verein.
Petra Gelsen and Helen Streilein work as personal assistants.

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Knowledge Management

In our knowledge management department market research findings relating to consumers and market decisions are researched in order to make them available to specialist audiences and the interested public.

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GfK Marketing Intelligence Review

The GfK Marketing Intelligence Review (GfK MIR) is the Marketing journal of GfK Verein directed at managers and market research professionals who are interested in new insight and methods of Marketing Research.

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Research Groups

Our three Research Groups are working on understanding how human behavior and decision making in markets is changing, both from the perspective of consumers and managers in companies

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PR & Communication

The PR and Communications Department is the first place to go for questions about the GfK Verein. Our employees provide information on e.g. study results.

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