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Team

Faces of the GfK Verein

As a think tank for market research, the GfK Verein relies on the innovativeness and commitment of its team. Its employees are characterized by diverse qualifications and specialist knowledge.

Management

Prof. Dr. Raimund Wildner is the managing director and vice president of the GfK Verein. Deputy Managing Director is Dr. Andreas Neus. Petra Gelsen and Helen Streilein work in as personal assistants.

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Knowledge Management

The Knowledge Management Team develops studies and compiles GfK publications with current market research findings related to consumption and consumers.

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GfK Marketing Intelligence Review

The GfK Marketing Intelligence Review (GfK MIR) is the Marketing magazine of GfK Verein directed at managers and market research professionals who are interested in new insight and methods of Marketing Research.

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GfK Academy

The GfK Academy offers seminars with renowned lecturers on all relevant marketing topics for market researchers and marketing experts.

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Friedgard Spingler

Research Groups

Our three Research Groups are working on understanding how human behavior and decision making in markets is changing, both from the perspective of consumers and managers in companies

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Future and University Programs

The Future and University Programs team examines the impact of trends like digitalization, reduced transaction costs and the transformation from consumer to a more active "prosumer" on the future of markets and market mechanisms.

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PR & Communication

The PR and Communications Department is the first place to go for questions about the GfK Verein. Our employees provide information on e.g. study results.

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