Knowledge Management

Claudia Gaspar

As Head of the Knowledge Management department, she deals with the many aspects of researching consumption and consumers. She previously worked for many years in the GfK’s Financial Market and Business Research division.

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Claudia Stürmer

Claudia Stürmer became interested in market research during her business administration degree. The knowledge management consultant finds the challenge of “researching and examining how consumers think and act” exciting.

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