In 1973, Werner Fassbinder's TV film "World on a Wire" was aired on German television. According to 'www.br.de/puls‘, it was probably the first science fiction film about computer-generated reality. These days, virtual reality is no longer science fiction. Rather, it is becoming an increasingly familiar part of our lives – fortunately, without the negative aspects of the "Simulacron 1” machine. Instead, VR is extremely useful – and not just for games! Digital, three-dimensional models simulate reality, above all also in production and development pro-cesses (virtual engineering), saving time and (material) costs as a result. VR technology can also be put to good use when examining consumer wishes in market research. You can read more about this in our latest Focustopic on "virtual car clinics".
Claudia Gaspar, GfK Verein