50plus: Smartphone fever takes hold

June 2018

After retiring a good 20 years ago, Masako Wakamiya, who comes from Japan, could have simply taken it easy and enjoyed her retirement. Instead, she bought her first computer, taught other senior citizens IT skills and, at some point, realized that there were hardly any gaming apps for older people. Today, the 83-year-old is among the world’s...

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Links to publications of the GfK Verein

02. July 2018

  Different publications of the GfK Verein can be found when you follow the links published on this page:   Press releases /// Marketing Intelligence Review (our Marketing magazine) /// Working Papers /// Studies /// List of Publications

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Compact - Infoservice of the GfK Verein

Focustopics present survey and panel results from market and consumer research in selected short articles.

The Headline section gives you an overview of links which lead to different pages with thrilling information published by the GfK Verein. 

In Blitzinterviews, we ask Verein members and experts for their opinion on different topics. 

Under the heading Outlinedata you find helpful links to open source statistics relating to society and consumption.


In Reutlingen, a city in the southern German region of Swabia, a road sign was recently erected for which there are no provisions under the German Road Traffic Act (StVO) (Source). It depicts two pedestrians engrossed in their smartphones and warns against the dangers of what are known as “Smombies” – smartphone zombies! This term refers to all people who are transfixed by their smartphones and walk down the street without paying any attention to things going on around them, interested only in the likes of Whatsapp, Snapchat, Instagram, etc. In order to protect these oblivious pedestrians from the dangers of traffic on the roads around them, the Augsburger Stadtwerke has already installed traffic lights at ground level. This is an enlightening example of how cell phones and the internet are changing the world around us. For a long time now, it has not just been young people, but also men and women above the age of 50, who have discovered for themselves the comprehensive advantages offered by cell phones and smartphones. You can read more on this in our current Focustopic.

Claudia Gaspar, GfK Verein


Global statistics

How many people live in countries all over the world? How has the number of inhabitants developed over time? Which other developments can be observed? Some institutes and public bodies issue publications, data and diagrams:

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Christine Kittinger/Brand risk matters

May 2018

Dr. Christine Kittinger-Rosanelli of the GfK Verein talks about the contents of the latest issue of the Marketing Intelligence Review. It is all about 'brand risks'.

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