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Curriculum for the Future

Which skills and competencies will the “market researchers of the future” need? How does the profile of a market researcher in a fast-developing emerging market differ from that required in a developed market? What will market research look like in the future and which new questions do market research clients ask? Which traditional assumptions on the role of information in markets and as the basis of decisions will need to be reassessed? These are questions we are addressing as part of building practice-oriented, locally adapted curricula. For this we are cooperating not only with local university and business partners but also with international experts for education, evaluation and university development.