Two of the mandates of GfK Verein are the cooperation with universities and the training in market research. To further these goals, the GfK Verein has launched an international University Cooperation Program. The objective is a cooperation with selected universities to offer a state-of-the art academic education on market and social research topics especially in countries where market research is not part of the established academic curricula. In addition to furthering education, cooperative research aims to examine the challenges of market research in countries with different stages of economic development.
This is done through joint teaching in degree programs, programs for academic staff, as well as joint research projects. In addition to the academic programs, vocational trainings for market research staff were set up to provide the necessary know-how to interviewers.
The programs vision includes establishing a local knowledge and skill base to facilitate the development of the local economies, setting up dedicated education programs, and establishing labs at selected universities. The first phase of the University Cooperation Program was running in Kenya and South Africa, as part of a program ofiginally co-funded by the DEG (click here to find out more about the DEG).
In China there is an active cooperation with The Business School of the Central University of Finance and Economics (CUFE) since 2014.
For more information, please contact
Dr. Andreas Neus
Future and University Programs
Beijing, July, 2015: The Business School of the Central University of Finance and Economics (CUFE), and GfK Verein, have held the second annual summer school on International Market Research and Innovation. This is based on the agreement to support joint market research education in China signed in 2014. Please click here to read more