GfK Conference

The annual GfK conference of the GfK Verein is a platform for discussing topical questions that are substantive to marketing and market research. Alongside presentations by noted experts in their field, it also provides an opportunity to exchange ideas.

GfK conferences have taken place sin...

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Orange Hour

The Orange Hour is an event for our members. During a business lunch we offer insights in our latest research projects.

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Creating Value in a Prosumer World

TALK SERIES: Creating Value in a Prosumer World

Digital information and communication possibilities have changed consumers, as well as changing their relationships to the providers of products and services. They have evolved from passive users to active contributors. These “prosumers” have the po...

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