For managers and market research professionals
>>> a chance to view the very latest in academic marketing research
>>> accessible, relevant insights from academic marketing research, to further marketing management without having to study long and hard to understand original papers
>>> insights on how modern marketing research techniques can support marketing management
For further information on the journals concept, its editors and the GfK MIR advisory board, please refer to the DeGruyter Webstite.
On this site you can also share and download individual articles.