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Our Journal's Concept

Marketing Intelligence Review (MIR) – The Marketing Journal of the GfK Verein for Practical Use

For managers and market research professionals

The MIR offers

>>> a chance to view the very latest in academic marketing research

>>> accessible, relevant insights from academic marketing research, to further marketing management without having to study long and hard to understand original papers

>>> insights on how modern marketing research techniques can support marketing management
 

Readers of the MIR have their fingers right on the pulse of marketing science.
 

For further information on the journals concept, its editors and the MIR advisory board, please refer to the DeGruyter Webstite.
On this site you can also share and download individual articles.

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