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Publications

Publications

The GfK Verein supports the transfer of knowledge and informs about the latest developments and trends in the area of market research with its information service Compact and its marketing journal GfK Marketing Intelligence Review (GfK MIR).

GfK MIR - Our Marketing Journal

Our GfK Marketing Intelligence Review (GfK MIR) is an outstanding marketing journal directed at managers and market research professionals who are interested in new insight and methods of marketing research.

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Compact

Compact is an information service of the GfK Verein for providing research highlights to its subscribers.

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