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GfK MIR - Our Marketing Journal

GfK MIR - The Marketing Journal of GfK Verein

The GfK MARKETING INTELLIGENCE REVIEW (GfK MIR) is an outstanding marketing journal of the GfK Verein directed at managers and market research professionals who are interested in new insight and methods of marketing research.

Our journal presents scientific theory translated for practical use – delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence.

Learn more on our journal´s concept

Brand Risk Matters

Vol. 10 No. 1 / 2018

Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization • Socio−Economic Risks • Brand Dilution • At−Risk Brand Relationships • Brand Performance Volatility

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Dr. Christine Kittinger-Rosanelli