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The MIR - Our Marketing Journal

MIR - The Marketing Journal of GfK Verein

The MARKETING INTELLIGENCE REVIEW (MIR) is an outstanding marketing journal of the GfK Verein directed at managers and market research professionals who are interested in new insight and methods of marketing research.

Our journal presents scientific theory translated for practical use – delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence.

Learn more on our journal´s concept

Brand Risk Matters

Vol. 10 No. 1 / 2018

Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization • Socio−Economic Risks • Brand Dilution • At−Risk Brand Relationships • Brand Performance Volatility

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MIR use at universities

The articles in our journal are highly topical and easy to read. Read about experiences with GfK MIR in university teaching.

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Your contact

Dr. Christine Kittinger-Rosanelli