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Research

The GfK Verein carries out research and regularly conducts studies on the relevant consumer-related issues.

The Verein determines and assesses developments in the markets, as well as trends in consumer behavior, market decisions, academia and society.
In addition, the GfK Verein seeks and maintains partnerships and exchanges with national and international research institutions and universities.

Contact us for further information: hello@gfk-verein.org 

Behavioral Science

Markets consist of individual decision makers and are shaped by their behavior. Our Behavioral Science research group strives for a better understanding of the behavior of market participants, consumers and corporate decision makers alike.

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Data Science

Data science is at the core of this transformation. From data generation to understanding where to find data, to collection and visualization through modeling, prediction and generating relevance and meaning.

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Future and Trends

The Future & Trends research group strives for a better understanding which technological and societal trends are most likely to lead to disruptive changes on human decision-making in markets ...

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Working Paper Series

The GfK Verein Working Paper Series supports early sharing of new market research knowledge. The GfK Verein Working Paper Series supports early sharing of new market research knowledge. Working papers reflect work-in-progress and are published ...

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Studies

The GfK Verein conducts several studies and analyses on topics of market trends and consumer behavior.
Members get previews on the studies before they are published for the general public. 

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