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Studies

The GfK Verein conducts several studies and analyses on topics of market trends and consumer behavior.
Members get previews on the studies before they are published for the general public. 

Global Trust Report

An International study carried out in over 25 countries to investigate trust in either institutions/industries or professions.

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Consumption Trend Sensor

The Consumption Trend Sensor published by the GfK Verein delivers information on the development of values in the context of private consumption in eight European Union countries and Russia. The GfK Consumption Trend Sensor was developed in cooperation with the Institute of Economic and Social Ps...

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Challenges of Nations

Challenges of Nations

What concerns are on the minds of people of a country and what do they feel are the most challenging issues that need to be resolved?

CHALLENGES OF NATIONS is an international study of GfK Verein to determine the most urgent issues to be resolved in the respective cou...

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Method Test Online Study

Ever more surveys are being conducted online (according to ADM, the figure was 36% for Germany in 2016). For this reason, online questionnaires are adapted for mobile devices. Until now, there has been little research into situational context ...

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Global Perspectives Barometer - Voices of the Leaders of Tomorrow

For the “Global Perspectives Barometer: Voices of the Leaders of Tomorrow” study, up-and-coming talents from many countries are surveyed every year. The participants in the survey are generated from the worldwide network of the St. Gallen Symposium and personally invited to take part in the study.

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Kronberg Entrepreneurial Talks

Brands are in good hands at GfK: for more than five decades, the company has been regularly recording data on consumer expenditure for everyday goods. This market research is special because rather than recording opinions and feelings, it records the actual purchasing behavior of 30,000 household...

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Cooperation Studies

The Berlin Institute for Population and Development and GfK Verein conduct cooperation studies about demographic change, regional demographic developments in Germany and Europe, population development in threshold and developing countries - or other related topics.

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Generation 50+

For some time now, economists and politicians have been increasingly concerned with demographic change, and specifically the aging of our society. Policiticans, because older citizens have become the most important group of voters, and economists, because the consumption expenditure of the over-5...

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2018 - Trust in Professions - English Birgit Müller, Susanne Siegert, Rolf Bürkl, Ronald Frank Download PDFOnly for members
2017 - Marketing Challenges - English Dr. Timm Wagner, Susanne Siegert, Claudia Gaspar Download PDF
2017 - On the road again! Birgit Müller, Timm Wagner, Bettina Saffer, Ronald Frank Download PDF
2017 - Challenges of Nations - English Download PDF
2017 - A Long Lifespan, but Not for All Berlin-Institut Download PDF
2017 Global Perspectives Barometer Report Download PDF
2017 - Global Trust Report - English Birgit Müller, Susanne Siegert, Ronald Frank Download PDF
2016 - Generation Y and Mobility - English Download PDF
2016 - Lifeworlds in Europe Download PDF
2016 - Marketing Challenges - English Download PDF