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Program

10:20

Günter Haaf (Journalist, Pöcking, Bavaria)

Health: today and tomorrow

10:15

Prof. Hubert Weiler, President of the GfK Verein

Welcome adress

10:50

Stephanie Ludwig, Head Health, GfK Switzerland, GfK SE

„Self-care“: The path to health and wellbeing?

11:30

Coffee break

12:00

Helmut Hübsch, Key Account Manager Food, GfK Consumer Panels, GfK SE

The significance of health-related motives when buying organic products. Results from the GfK Consumer Panels

12:30

Herbert Lechner, Division Manager Travel & Logistics, GfK Consumer Panels, GfK SE

Motives and significance for the market of health and wellness tourism

13:00

Florian Bernsdorf, Managing Director of Serviceplan Health & Life, Munich

The challenges of brand communications in an evolving health market

13:30

Prof. Hubert Weiler, President of the GfK Verein

Closing speech

Program